My Story
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About Native Wild Living
Where ancestral wisdom meets modern wellness.
Native Wild Living is a regenerative, nutri-medicinal skincare brand born from a journey into the heart of the desert and rooted in a belief: that nature, tradition, and science must work together to truly nourish the skin and soul.
A Journey Begins in the Sahara Desert, Morocco
In February 2020, I traveled to Morocco to explore the mystery of the Sahara Desert. For weeks, I lived in a 1000-year-old Kasbah across from an oasis in the village of Ouled Othmane. There, I experienced the simplicity of life through the lens of Tuareg nomads and Imazighen (Berber) communities and came to understand the profound role nature plays in human well-being.
When I returned to the U.S., I began studying the effects of environmental stress on Morocco’s palm groves and saw how drought, driven by climate change was endangering both ecosystems and livelihoods. I was awarded an EPA grant to lead an international water innovation challenge to help the village. But when COVID-19 shut the borders, our team was grounded. The grant expired, and my path changed overnight.
A New Road: Regenerative Soil & Skin
During the pandemic, I planted my first garden and immersed myself in ethnobotany, permaculture, and Gen-AG practices—studying how indigenous cultures use plants for healing. I fell in love with the truth of plant-based living and the elegance of ancestral simplicity.
When travel reopened in 2022, I returned to Morocco to apply what I had learned. That’s when I discovered the truth about authentic argan oil. I met women-led cooperatives who handpick, hand-crack, and cold-press the argan kernels using ancestral techniques and witnessed firsthand the difference between mass-produced oils and handmade oils. I documented the entire process.
The Birth of Native Wild Living
Out of these journeys, Native Wild Living was born: a skincare line that honors the interdependence of people and plants. We believe that true skin nutrition starts in the soil and that every bottle should carry the story of its land, its people, and its purpose.
Today, we work directly with indigenous communities and cooperatives around the world. We prioritize working with groups where collective action and cultural resilience have become powerful forces for change, creating access to education, healthcare, and economic opportunity.
We give a percentage of profits back to these cooperatives and to water access projects in the Moroccan oases, which will always hold a special place in my heart.
What We Do
- Offer skincare products in-store and online
- Host live workshops on native botanicals, skin health, and scientific research
- Document the full seed-to-skin journey with film, story, and transparency
- Bridge ancestral wisdom with modern science, empowering a new standard of skincare
About the Founder
Andrea Worthoff is an Ethnobotanist and Nutridermatology™ Practitioner with a deep-rooted commitment to soil, skin, and ancestral systems. She is also Permaculture Certified, combining scientific insight with traditional plant wisdom to support the gut–brain–skin axis.
As a Legacy Mapping Consultant and Entrepreneurship Facilitator, Andrea works with cooperatives in Morocco and Colombia to preserve cultural heritage, strengthen regenerative business models, and sustainably share ancestral knowledge with the world.
Through Native Wild Living, she brings together decades of lived research, regenerative gardening, fieldwork, and skin nutrition innovation to craft a skincare philosophy where every bottle tells a story—from soil to skin to legacy.
From My Heart to Yours
Native Wild Living is more than a brand, it’s a return. To reciprocity. To authenticity. To soil. To skin. To self.
We hope you enjoy the natural beauty of handmade Native Wild Living products.
